Hygge Original is a Danish fashion and lifestyle brand that started in Copenhagen in 2018. They design original clothing and products that make the world more cozy.
Main tasks
Produced and coordinated video and photo content to the webshop and social media.
Responsible for producing new collection campaigns for nationwide distribution on Facebook and Instagram, including both photo and video productions.
Organized, produced, photographed and edited all products for the webshop and advertisement campaigns, including both studio and field shoots with models and lighting setup.
Accomplishments
Developed and grew our audience online through global campaigns that generated over 50,000 users monthly to our website.
Planned, produced and executed multimedia content plans for over 5 clothing collections.
Designed, developed and maintained the Hygge Original online universe, hyggeoriginal.com, on Wordpress, with over 80 products and 40 pages of content including blog posts, stories, how-to videos, product photos and outfit ideas.